TV Commercials (Advertising)
Products are usually over emphasized in commercials, and to do this animation is sometimes used, for example in the Citroen C4 Transformer advert the Citroen transforms into a Transformer, this is impossible in real life but has been used as a marketing strategy to sell the car.
Although animation can be good in advertising, it can sometimes take seriousness from the advert, animation is mostly used to exaggerate the product, and make it funny. But if you are going to make an advert for funeral service it may not be entirely appropriate. Apart from being slightly inappropriate for some advertisements, the main drawback is that it could be expensive to produce, especially for TV commercials.
Animation for advertising is not just used for TV Commercials, it is also used on the web, this is a very useful way of advertising, since for it to load easily, it needs to be a small file, meaning it needs to be simpler. Although it needs to be simpler than other animations, it still can be very impressive and effective (for a small amount of work, compared to the others).
Trailers (Game Adverts)
3D modelling is used to animate characters and generate (render) terrain/architecture, this is normally used in game trailers due to the game not being complete to be able to play it smoothly for a video, and also you can use 3rd person.
Another thing to note is they can add more dramatic scenes into the trailer that might not be possible in game, when they do this you can see on the bottom of the trailer something like “not actual gameplay footage”.
This is a very good way to advertise a product before it’s ready, but it can be subject to change, or presents an inaccurate display of the product (although it does show it on the bottom of the advert). But since this may not use the in game engine to render it, it might be a bit more expensive, since you would possibly need someone with experience in another software package.
Movies (Entertainment)
CGI is popular type of Animation used in movies, it is normally used to make the movie futuristic or introduce alien characters into it. This is not the only type of Animation used in movies, another example is the Wallace and Gromit which uses stop motion, this is rarely used though, since stop motion is a pain staking process and has many dis-advantages.
Nearly any type of animation in movies will be pain staking, since a movie usually takes place over an hour or two, and depending on the type it can cost a lot of money. With CGI it’s very expensive to create, and requires people with expert knowledge of CGI, but it is normally cheaper than hiring actors, and you can create more futuristic scenes.
Shows such as Wallace and Gromit use a type of stop motion, this is a lot less expensive than using CGI for a show/movie, but as stated above the only drawback is that it is a pain staking process.
Educational
Animation is sometimes used in schools to teach children about an area of a subject, this can be useful because it can be used to teach them about something that is not physically possibly to see. This can be used to see how atoms work in Science, how tectonic plates work in Geography, of even possibly graphs in Maths.
Depending on what type of animation is used there can be different drawbacks, but the main method used to get across an idea (how atoms work, as an example) is using 3D rendering. This is the best method since it is the most visually representative than other methods, but can be slightly expensive to produce.
Although it might be expensive, it is not similar to movie or film, where only one person would benefit from seeing it, so companies/people will care less about cost since it is educational.
Informative
If you watch the news, you have probably seen the weather section, when you see a person in front of a map of the UK, where it is moving and updating the weather whiles they explain it, that is a type of Animation (Chroma key).
This can be a very useful way to present information, and depending on which type of animation is used it cannot be as expensive as other types of animation, if Chroma Key is used it will cost a very minimal amount, but you’ll still be able to present a useful animations.
Simulation
This is used to recreate something in real life, but on a computer, to achieve an accurate simulation an advanced engine is needed to simulate real life variables (gravity, lighting, etc.), or they need to be recreated manually.
This will take a significant amount of effort to make, since more is needed to be considered when creating the animation, for it to be an accurate simulation you need to make it as realistic as possible. Also to render this animation a more powerful machine will be needed, since it will need higher specifications to calculate then render real life variables (lighting and gravity), and possibly a high poly count.
Creative Arts
This is a form of animation used just to express an opinion, test the limits of yourself, or even the software package its self. It is normally seen in music videos sometimes in the form of CGI, but there are some that use other types of animation (and multiple at once), such as cell animation (for example the bizarre music video “ME!ME!ME!”).
Creative arts can span many areas different areas of animation, but usually they all take a significant amount of time to produce, since the creator will want to express their option to the fullest. Since it can span many different areas, the cost can dramatically vary, it can cost a very small amount (but a large amount of time, and effort), or cost a significant amount (which can still take a large amount of time, and effort, but usually is a bit less pain staking).
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